When consumers make purchasing decisions online, they do so for the ease and convenience of the process – but it’s taken a long time for everyone to feel totally comfortable with these processes. Early on, many people treated online transactions with a lot of suspicion, and it’s easy to see why. When you’ve largely been used to purchasing goods and services through cash, the change is understandably jarring. So, how can you make sure that consumers continue to trust in such purchasing mechanisms? You can make your payment processes as secure as possible through quality eMerchant solutions. The key element in this regard is your payment gateway, and finding the right one for your business could be a significant factor in how you perform going forward.
What is a Payment Gateway?
So, what exactly is a payment gateway, and how do they function? In simple terms, a payment gateway is a merchant service that allows the processing of credit card payments for eMerchants. The key to a good payment gateway is that it’s highly secure and safe, but doesn’t inhibit the transaction process from being straightforward and streamlined. A payment gateway will encrypt the relevant information that is passing between the buyer and the seller, send out an authorization request, and once that has been received, allow the purchasing process to continue to the next stage. The integration of a payment gateway is an effective way of bolstering the security of your payment processing.
Types of Payment Gateways
Generally speaking, there are three types of payment gateway that you need to know about: redirects, checkout on-site and payment off-site, and on-site payment.
- Redirect Gateways takes the consumer away from the webpage to a payment authorization page. This adds another step for the consumer, but because the processing and paying is done off-site, it’s very straightforward for the retailer.
- For payment gateways where the checkout is on-site, and payment is off-site, the front-end check out occurs on the retailer website.
- Last but not least are on-site payment gateways. This gives you complete control of the payment and user experience, but the responsibility also falls on your shoulders.
Finding a payment gateway to fit your needs will really help with building a more secure payment process, and a better shopping experience for your customers.
Look at SSL
It’s critical that you do everything that you can to make your eMerchant shopping experience as secure as possible. One of the eMerchant solutions that we encourage all eMerchants to use is Secure Sockets Layer (SSL). This is particularly important if you’re using a payment gateway that takes consumers off-site.
You might think that since online payments have never been more common, that they must also be the most secure they’ve ever been. While our protections are certainly very sophisticated, we’re also under more pressure than ever before. An enormous number of fraudsters and hackers are constantly trying to break through security to steal information, and you need to stay vigilant to ensure that you’re protected.